Increased Profits For Your Service Business
Whether you’ve never marketed on the internet, or you’ve given it a shot with a website but aren’t happy with the results, you can get more business online.
Return On Investment
At the end of the day, it’s not about having the prettiest website, or the hippest social media. It’s really about achieving your goals. The services I provide are all about getting what you want from your business.
While my services are customised to each client I work with, our goals generally fall into some of these categories:
- Increase profits, with more clients, higher paying clients or more frequent business.
- Get more clients, which may include getting more leads or better conversions or both.
- Securing cashflow, by establishing reliable marketing.
- Cut wasted advertising expenses.
- Position the business as a trusted advisor or the number one expert.
- Reduce the time demand on the owner or business with marketing automation.
- Future proof the business, by moving to marketing channels that are growing.
However, your business is unique. You can’t cram it into a box and slap a generic marketing package onto it.
To get outstanding results you need marketing services that are customised in a couple of ways…
First, they need to achieve the goals you want. Whether they’re based on time, money, priorities, positioning or something else. (No point in getting more clients, if what you really want is to scale back and charge higher fees.)
Second, they need to fit your business model and your market. Service businesses come in many shapes and sizes. Your marketing plan has to be specifically focused on helping yours.
Which is why I offer a 30 minute phone consultation.
I offer a limited number of free, 30 minute phone consultations each month. We can roll up our sleeves and come up with a plan that will work for you.
Why is it free?
Doing these consultations is a good way for me to find businesses where we are a good fit for each other and can work together. Sometimes there is little I can do to help a business, and we really shouldn’t work together, and I’ll tell you that. Other times it will make sense for me to work on your marketing systems. There is of course no obligation on either of us to work together after the consultation.
(The free consultation is limited to service businesses in New Zealand.)
Marketing Strategy and Blueprints
As Stephen Covey says, we need to begin with the end in mind. All the tools won’t help if we don’t know what we’re trying to achieve. We take proven strategies and draw up a customised blueprint for your business, so you can be sure of getting the results you want.
Search Engine Marketing
Search Engine Optimisation or SEO is the process of getting your website to rank at the top of the search engines. This is still the number one source of leads online.
Read more about search engine marketing…
Sales Messages – Copywriting
If you want to get sales, the sales message is more important than the method for getting it to the prospect. Whether you’re using newspaper, radio, the internet or a loud speaker, it’s what you say that will make the difference.
Read more about sales messages and copywriting…
Social Media Marketing
1.6 million New Zealanders use Facebook. A huge number use Twitter. The world is flocking to social media. This is a key area for reaching people where they are. Businesses are getting great returns by using social media while it’s still the early days.
Internet marketing is about reaching prospects where they’re already at. They’re increasingly using their mobile phones and devices to get information, especially information about local businesses.
Read more about mobile marketing…
Email, while a little old fashioned, is still a great way of reaching large segments of the market. It’s a very cost effective way to repeatedly advertise to an interested prospect. The important things are to get past the spam messages, to get opened and read, and then to get action on your sales message.
Content and Information Marketing
Positioning you business as the expert is key to being in demand and charging premium prices. It’s also a great way to get prospects seeking you out, instead of you having to chase them. Information can include articles, reports, white papers, audio, video, CDs, DVDs and more, it depends what’s right for your business.
Advertising – Pay Per Click