Category Archives: Persuasion

Make More Sales By Talking About Your Negative Points

Candour is an effective way to get prospects to believe your advertising message. There is an inherent distrust for advertising messages. When you tell the prospect the negative points about your service they will believe you. That trust in what you’re saying carries over to your positive messages.

Luke Foster, Marketing Geek who helps New Zealand service businesses make the most of the internet to get more business.
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