Internet users are making ever more local searches. This is one of the best sources for getting more leads into your business. A local search is simply when someone enters a local modifier, like ‘accountant Tauranga’ or ‘Taupo builder’ etc. Google had a product called Google Places that tailors specifically to these searches. Places is…
There’s GrabOne, TreatMe, Groupon and a plethora of other one day deals sites that offer local services. Consumers sign up and get a daily email offering a sharp discount on a local service. Consumers love the deals. Big discounts on treats and services, who would say no? It’s no doubt profitable for the deal sites…
Turn Your Website Into A Business Growth Machine Your main website is still the central point of your online marketing. It needs to be a machine that delivers the results you want. And while it seems a little counterintuitive, to get results the website can’t be primarily about your business. Focus On The Clients We…
Open the latest advertising mailer form any electronics store and it’s got pages of smart phones. Gadgets are hot right now, and phones especially so. The iPhone is of course the big seller and there are huge range of others. There’s also mobile devices other than phones, especially the iPod touches and burgeoning tablet market….
Words make up the bulk of websites, and words are the most important part of marketing. Every word should be focused on achieving your business goals, which in most cases is getting more sales. The words are the sales message. The Job is to Sell, Not to Entertain Most advertising is ineffective. Even big business…
Search Engine Marketing in New Zealand Working to get a website to rank at the top of the search engine results is a process called search engine optimisation or SEO. Google is our main focus because 92% of searches done in New Zealand are on this engine. Why Search Is So Important To Getting Leads…
Getting traffic (or visitors) to your site is one of the two crucial steps to getting your site performing. Not all traffic is created equal. In this post we’re going to look at some important factors in the traffic you get. Cost and Profit Traffic has a cost. Even if it’s only the time and…
(And how to turn them around!) Plenty of New Zealand businesses have websites. However, if you talk to most small business owners, most websites are failing to get results for the owner. Whether it is getting leads, clients or sales, a business website exists to make a profit. They Can Get Business On the other…
Welcome to the new blog! On here we’re going to cover everything New Zealand businesses need to know to make the most of the internet. Most local businesses are definitely not making the most of the internet. Part of the reason is that no one is telling them how to market with it. So I’ve…
New Zealand Internet Marketing Blog.">