Marketing methods available to real estate agents
“All my business comes from referrals…”
If most of your business comes from referrals, it could mean you do a remarkable job so everyone talks about you.
Or it could also mean that you do such a bad job of marketing that no one will ever find you and choose you, unless they get referred.
The truth is probably somewhere in the middle. Referrals are great and everyone wants to build their business to the point where they get them. But there’s a lot more you can do to take charge of your destiny than rely on referrals.
Here’s some of the options you have to bring in new clients:
- Letterbox drops
- Open home prospecting
- Newspaper advertising
- Advertising in the property papers
- Advertising on real estate websites
- Own website
- Social media presence
- Social media advertising
- Pay-per-click advertising
- Search engine optimisation
- Content marketing
- The hyper local resource website
Let’s take a look at them in more depth: