Marketing methods available to real estate agents “All my business comes from referrals…” I was at a marketing conference in Sydney when an accountant said, “When a business owner says all their clients come from referrals, it’s because they’re useless at marketing.” If most of your business comes from referrals, it could mean you do…
How can home building companies use the web to make more sales? Untapped Potential A local search for building companies or new homes in New Zealand shows a lot of results that are very similar. This means there is a lot of potential for someone to standout by doing something different. Many of those building websites do…
Popular Science has named Google Now the innovation of the year. Google Now runs on the latest Android phones and basically gives you information when you need it, before you have to search for it. Right now it’s not widespread enough to make much of a difference to local marketing, but it’s going to have…
Facebook has got a huge amount of useage in New Zealand. But should you focus on building likes to your Facebook page? Many web companies feel like they’re being held to ransom by Facebook. Earlier this year, Facebook changed how they distribute page updates, so that now they’re only going to about 15% of subscribers….
I got number one results on Google last week for two of a clients main search terms. This is a big win because the top results gets by far the most visitors. We got there by consistently doing the right things. Lots of sites have dropped in the rankings this year as Google have updated their algorithm to take…
Real estate marketing in New Zealand, and Tauranga in particular, could be getting much more mileage from the internet than it does. There’s so much interest in real estate online. Over half a million searches on Google every month for real estate in New Zealand. And over 80% of home buyers are looking online. But…
Google is still the main source of visitors for local service businesses. So it’s important we keep them happy. This year we’ve seen big changes from Google as they try and improve the quality of the results they give. Last week has released a new tool so you can disavow links that point to your…
Candour is an effective way to get prospects to believe your advertising message. There is an inherent distrust for advertising messages. When you tell the prospect the negative points about your service they will believe you. That trust in what you’re saying carries over to your positive messages.
Your website should be an asset to your business. It needs to deliver a measurable return on investment.
We’ve had some hard times in the last few years, and plenty of businesses have been cut way back. But a few businesses grew through the hard times. How did they do it? Pretty simple really, they kept promoting. That’s how you grow a business, ongoing promotion. And because other businesses were cutting back on…
New Zealand Internet Marketing Blog.">